We help businesses grow with Google and Meta Ads
Manchester-based performance marketing agency helping Enterprise and SMEs scale profitably
Manchester-based performance marketing agency helping Enterprise and SMEs scale profitably
Managed Media Spend
Leads Generated
Products Sold
Our services
Google Ads, Bing Ads
Google Ads, Bing Ads
Paid Search is our core expertise. We build and scale expertly crafted campaigns that put your business in front of potential customers ready to buy what you’re selling.
Keywords and ads are only pieces of the puzzle. We look at the whole customer journey from impression through to sale, and optimise every step along the way.
Why PPC Consultancy
Over the past 14 years, I’ve led paid acquisition across both in-house and agency roles, managing over £100M in media spend across 61 countries and helping multiple businesses scale from six to eight figures.
I started PPC Consultancy to apply that experience working directly with ambitious businesses, taking ownership of their paid acquisition strategy and, where required, bringing in proven senior experts across each key area of performance marketing.
Our commitment to every client is focus, clarity, and accountability. We unlock the full potential of Google Ads and Meta Ads for your business through disciplined execution and a refusal to settle for anything less than great.
George Prodanov, Founder of PPC Consultancy
Case studies
Love Energy Savings
Love Energy Savings
As Head of Paid Media at Love Energy Savings, I led paid acquisition, scaling the business into the UK’s largest advertiser across Business Energy, Business Broadband, and Business Water, contributing to EBITDA growth of c. 10x from £1m to £10m.
I managed a high six-figure monthly paid media budget across Google Ads (Search, Display and YouTube), Microsoft Ads (Bing), Meta (Facebook and Instagram), and Native, with full accountability for strategy, execution, performance, and commercial impact.
Over a five-year period, we scaled annual Business Energy leads from low four figures to high five figures (+1,088%), revenue from six figures to eight figures (+1,122%), and gross profit from loss-making to high six figures (+609%).
Leads
Revenue
Gross Profit
How we deliver results
1. Strategy & Setup
We begin by understanding your business model, marketing objectives, who your customers are, and what success looks like. From there, we devise the right strategy and channel mix to achieve your goals, and build the foundations that set you up for success.
2. Launch & Learning
We launch your campaigns in line with the agreed budgets and timescales. Your campaigns enter a planned learning phase. At this stage, we drive high-quality conversion data that allows bidding agents to learn and establish a clear performance baseline.
3. Optimisation & Growth
Once we have a performance baseline, we deep dive into what’s working and where we can do better. We then plan and implement an optimisations roadmap to improve performance and scale your paid media operation to its full potential.People we’ve worked with
Phil Windas
Chief Marketing Officer @ Love Energy Savings
Derick Turner
Head of Acquisitions @ Bridgewater Finance Group
Frequently asked questions
We work with both global enterprise brands and SME clients looking to find their next gear through Google Ads and Meta Ads.
Our experience spans a wide range of competitive sectors, including Energy, Financial Services, Technology (SaaS, PaaS & IaaS), Price Comparison, Supply Chain & Logistics, Telecommunications, and Automotive, among others.
Whether you’re a corporate leader navigating a complex, regulated market or a lean team needing to make every pound count, we know what it takes to get you there.
Sounds like a good fit? Answer a few quick questions about your business to find out.
In short, we turn Google Ads and Meta Ads into predictable, profitable growth engines.
We start by building a strategy that actually aligns with your bottom line. We take full ownership of your paid channels and do the daily heavy lifting to help you scale your paid media operation to its full potential.
Tell us about your growth objectives to see if we’re the right partner for you.
Paid advertising is our core specialism
Our focus on Google Ads and Meta Ads means we see things that generalist digital marketing agencies miss. That depth and focus mean more efficient performance, higher-quality leads, increased sales, and stronger return on investment for your business.
Founder-led and commercially accountable
You’ll talk directly to the people running your ads – not account managers who’ve never run a campaign before. The result is streamlined communication, delivery, and accountability fully aligned with your commercial objectives.
Senior experts only, no juniors training on your dime
Every member of our team brings over 10 years of experience in their field and a strong track record of commercial impact. You get senior-level, deep specialist knowledge without the overheads of a traditional agency model.
We begin by understanding your business model, marketing objectives, who your customers are, and what success looks like.
That means gaining clarity on how your business generates revenue, what drives profitability, and how acquisition support your broader commercial goals. We analyse how your customers make buying decisions and how your product or service is positioned within the competitive landscape.
Once we have the full picture, we build the strategy and the right channel mix based on where your customers are and what it costs to reach them on each platform.
We model projected customer acquisition costs using industry benchmarks, forecast expected sales volume, and work with you to assess how those figures fit with your business goals.
Ready to create a paid media roadmap for your business? Book a Free Discovery Call
Our fees depend on the scope of the project and your exact requirements.
Every partnership is different. Some clients need us to manage one or more of their paid channels, while others look for a broader performance strategy that includes additional services such as SEO, CRO, UX Design, and Tracking.
The best way to get an accurate figure is to Book a Discovery Call so we can understand your goals and provide a price tailored to your specific objectives.
Timelines vary depending on your budget, the maturity of your business, and how your offer stacks up against the competition.
Across Google Ads and Meta Ads, we usually see early performance signals within the first few weeks. This largely depends on the volume and quality of your data. The more high-quality data we have, the faster we can see results.
SEO, on the other hand, is a long-term play. You might see a quick bump a few days after we push an update, but more meaningful, compounding results typically take 3 to 6 months. This timeline depends on the quality of the updates, your existing rankings, and the strength of your competitors.
You hold the keys to your account(s), period. You can jump in and check on things whenever you like. We don’t believe in gatekeeping your own data.
We’re here to help you make sense of the numbers that matter most to your business. We create bespoke reports and dashboards that fit your needs and deliver them at a frequency that works for you.
We actively monitor your campaigns daily. This allows us to anticipate issues before they arise. That said, if you spot something that looks off before we do, please flag it immediately. We’re just a WhatsApp message or a phone call away.
When a problem arises, we do our best to identify the root cause and get it resolved as quickly as possible.
Paid media performance depends on various factors outside our control, including your offer, pricing, profit margins, sales process, and how competitive your market is. Ordinarily, Google Ads and Meta Ads can be powerful growth accelerators for a sound business. What they’re not is a remedy for a weak offer, broken unit economics, or a poor sales team.
Then there is the volatility of the platforms themselves. Google and Meta ecosystems continuously evolve. This can have both positive and negative effects for different advertisers and industries.
Because of the variables outside our control, we don’t make promises we can’t keep. What we can guarantee, however, is that we will do everything within our remit to the highest standard to give you the best chance of success.
In practice, we only take on clients we believe are a good fit for our service and where we’re confident we can deliver meaningful impact. For this reason, the vast majority of our clients see improved performance as a result of our work.
Book a free performance marketing consultation to see if we’re a good fit.
Book a Discovery Call today. We’ll look at your current performance, growth targets, and acquisition economics. If we see a clear opportunity to deliver on your objectives, we’ll provide a practical plan and outline the next steps. There’s no hard sell, just clarity on what’s possible.