Services
We help businesses unlock the power of Google and Meta Ads.
Google Ads, Bing Ads
Google Ads, Bing Ads
Paid Search is our core expertise. We build and scale expertly crafted campaigns that put your business in front of potential customers ready to buy what you’re selling.
Keywords and ads are only pieces of the puzzle. We look at the whole customer journey from impression through to sale, and optimise every step along the way.
Our 3-step process
1. Strategy & Setup
We begin by understanding your business model, marketing objectives, who your customers are, and what success looks like. From there, we devise the right strategy and channel mix to achieve your goals, and build the foundations that set you up for success.
2. Launch & Learning
We launch your campaigns in line with the agreed budgets and timescales. Your campaigns enter a planned learning phase. At this stage, we drive high-quality conversion data that allows bidding agents to learn and establish a clear performance baseline.
3. Optimisation & Growth
Once we have a performance baseline, we deep dive into what’s working and where we can do better. We then plan and implement an optimisations roadmap to improve performance and scale your paid media operation to its full potential.Testimonials
George stands out in a very competitive paid media landscape thanks to his results and laser focus on beating commercial targets and scaling. He and his team were instrumental in helping us grow from £1m to £10m EBITDA, and become the largest advertiser in the UK across business energy, water, and broadband.
Phil Windas
Chief Marketing Officer @ Love Energy Savings
George is a great guy with lots of business savvy, and excellent command of digital marketing. At Bridgewater, he helped us achieve the highest monthly IVA volume in our 15-year history at the lowest cost per acquisition. If you’re working with PPC Consultancy, your paid media budget is in very safe hands.
Derick Turner
Head of Acquisitions @ Bridgewater Finance Group