Case Studies
Love Energy Savings
Love Energy Savings
As Head of Paid Media at Love Energy Savings, I led paid acquisition, scaling the business into the UK’s largest advertiser across Business Energy, Business Broadband, and Business Water, contributing to EBITDA growth of c. 10x from £1m to £10m.
I managed a high six-figure monthly paid media budget across Google Ads (Search, Display and YouTube), Microsoft Ads (Bing), Meta (Facebook and Instagram), and Native, with full accountability for strategy, execution, performance, and commercial impact.
Over a five-year period, we scaled annual Business Energy leads from low four figures to high five figures (+1,088%), revenue from six figures to eight figures (+1,122%), and gross profit from loss-making to high six figures (+609%).
Leads
Revenue
Gross Profit
CHEP
CHEP
As Paid Media Manager on the CHEP account, I managed a high five-figure monthly budget across Google Ads (Search and Display) spanning 22 countries and 18 languages, namely the UK, USA, Canada, Germany, France, Italy, Spain, the Netherlands, Poland, Switzerland, Belgium, Austria, Sweden, Denmark, Finland, Portugal, Czech Republic, Hungary, Romania, Turkey, Russia and Ukraine. Campaign structure and messaging were tailored to each territory based on budgets and commercial objectives.
Over six months, we grew average monthly leads per territory by 103% without increasing ad spend, and reduced Cost per Lead by 51%. We achieved this through a series of improvements across each market, including search query refinements, bid adjustments, tests, as well as UX and creative optimisation.
Countries
Leads
Cost per Lead
Bridgewater Finance Group
Bridgewater Finance Group
As Paid Media Manager at Bridgewater Finance Group, I managed a high six-figure PPC budget across Google Ads (Search and Display) and Microsoft Ads (Bing) spanning six websites within the group.
Over six months, we achieved an industry all-time low cost-per-IVA of sub-£190, while delivering the highest monthly IVA volume in the company’s 15-year history (1,183 cases). Paid Search leads scaled by +249% and IVAs by +255%, while reducing cost per IVA by 36% through a series of optimisations across the value chain.
Paid Media drove 24% year-on-year business-wide growth in IVAs (from 6,985 to 8,645) and increased UK market share from 9% to 11%, strengthening Bridgewater’s position as the UK’s third-largest IVA provider.
Leads
IVAs
Cost per IVA
Our 3-step process
1. Strategy & Setup
We begin by understanding your business model, marketing objectives, who your customers are, and what success looks like. From there, we devise the right strategy and channel mix to achieve your goals, and build the foundations that set you up for success.
2. Launch & Learning
We launch your campaigns in line with the agreed budgets and timescales. Your campaigns enter a planned learning phase. At this stage, we drive high-quality conversion data that allows bidding agents to learn and establish a clear performance baseline.
3. Optimisation & Growth
Once we have a performance baseline, we deep dive into what’s working and where we can do better. We then plan and implement an optimisations roadmap to improve performance and scale your paid media operation to its full potential.Testimonials
Phil Windas
Chief Marketing Officer @ Love Energy Savings
Derick Turner
Head of Acquisitions @ Bridgewater Finance Group